Pdf the itc echoupal initiative case analysis by group. The computer at the e choupal may also be utilized for ordering seed, fertilizers and other products from itc or its partners at discounted prices. Itc e choupal on awards shortlist businessstandard. Targetting 10 mn farmers in e choupal network by itc the hindu businessline. May 23, 2015 an e choupal is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure. Itc holds out mall hope for villagers the telegraph. The e choupal which attracted global attention is a supply chain innovation that is local to india but has wide applications across the nations. The companys ownership progressively indianised, and the name of the company was changed to i. Itc s insurance website builder is a very comprehensive and easytouse product. Itc s unique strength in this business is the extensive backward linkages it has established with the farmers. What connects a corporate giant, farmers and we the consumer.
An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison 3 with hkb 4 future scope company logo. Lintas media arm, e choupal join to launch bharat barometer blonnet. Nov 18, 2014 this case study empirically substantiates what economic literature has always been emphasizing, i. The echoupal initiative, whereby a choupal is equipped with a computer and internet connectivity, is the brainchild of a large. Itc then came up with an initiative called echoupal to link directly with rural farmers via the internet for procurement of agricultural and aquaculture. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called e choupal an open meeting place in a village. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. Here, further testing is conducted by trained technicians. Rajesh panda deputy director, associate professor, sibm, pune email. What works case study itc s e choupal and profitable rural transformation 1 executive summary agriculture is vital to india. Green revolution india is a net exporter of food grains. Weak market orientation itc e choupal started in the year 2000 target area so far 38,000 villages. Itc echoupal initiative case solution and analysis, hbr case.
The itc ltd finances the establishment of e choupals in villages. Itcs echoupal and profitable rural tranformation rural india is a difficult business location. One of them is e choupal system, conceived by the itc limited. Itc operations for e choupal authorstream presentation. This case looked at the cost benefit factor of e choupal model in rural india from socioeconomic perspective since it is being projected as one of the models of rural empowerment. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. Agriculture being the backbone of indian economy which produces 23% of gdp and employs 66% of workforce, needs an effective and efficient distribution system to catch up with the pace of development of economy. E choupal june an initiative of itc limited to link directly. Because of the green revolution, indias agricultural productivity has improved to the point. Itcs foray into the agricultural procurement started with wheat, soybean and shrimp and has now moved into coffee and paddy. Oct 02, 2009 farmers use the computer to access daily closing prices of local mandis, international prices as well as details about new farming techniques. Itc recognizes the limitation of todays e choupal as a vehicle of procurement efficiency.
We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. The echoupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. The e choupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler accountability strategies. This largescale intervention in water stewardship covers 45 districts across 12 states e choupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Rajesh panda deputy director, associate professor, sibm, pune e mail. The e choupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a. It still employs more than 58% of population and accounts for 15 % of the gdp.
The e choupal which attracted global attention is a supply chain. The e choupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques. Their customer service is always there to give you guidance and suggestions when you need help. Developing a rural market e hub the case study of e choupal experience of itc b. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Background 23% of gdp from agriculture, 66% of workforce, feeding 1 billion people. The echoupal initiative, whereby a choupal is equipped with a computer and internet connectivity, is the brainchild of a large agricultural. Not every crop lends itself to such an intervention. The itc echoupal initiative case analysis by group 7. Some electronic information facilitation centers have been established to cater to the information needs of the farmers at their doorsteps in villages.
Information, efficiency, and sustainability in indian. Corporate background itc was incorporated onaugust 24, 1910 under the name of imperialtobacco company of india limited. Its services reach out to more than 4 million farmers in e choupsl villages through kiosks spread across 10 states. The itc, on implementing the e choupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. Describes the use of internet technologies to reach these farmers and, in particular, examines a new system called the echoupal, developed by the indian conglomerate itc. Itcs agri commodity divison farm linkages in 14 states covering soya, wheat, marine products, coffee etc. Itc echoupal itc echoupal itcs echoupal platform was. Revolutionizing agriculture in india by propagating technology. Itcs rural networking project in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. It has a ton of features for you to choose from, and its very easy to design and tailor your website to show the features that are important to you. Apart from government and developmental agencies initiatives, rural information infrastructure develops in some parts of india through corporate initiatives. Corporate social responsibility in rural india case analysis, itc e choupal.
An e choupal is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure. The power of ict for farmers empowerment in india sharma, dr. The largest internetbased intervention in rural india, e choupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farmrelated offerings to retail avenues to insurance and healthcare. The e choupal initiative, whereby a choupal is equipped with a computer and internet connectivity, is. Realtime information and customised knowledge provided by itc e choupal enhance choupap ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity. This case looked at the cost benefit factor of echoupal. Transport, electric power, and information infrastructure are inadequate.
It is basically a computer with internet facility that allows users to access the echoupal website run by itc. I am greatly impressed by the role of echoupals, a fine example of publicprivate partnership in agriculture. Farmers get decisionmaking information from the information hub of an e. Indian agrosector has been exploiting the benefits to ict. Targetting 10 million choupl in e choupal network by jump to main navigation. Itc echoupal initiative case solution, itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets mandi. Itc is getting into the next generation of e choupal and expects that its foray into fruits, vegetables and sea food will help it widening the farmer base with which it works. Irjmst vol 5 issue 6 year 2014 issn 2250 1959 0nline 2348 9367 print echoupal. In hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Itc echoupal itcs echoupal platform was started with the aim to be the focal point for farmers to sell their produce, thus eliminating the need for the middlemen or mandis.
It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their worldwide competitiveness. Agri business division formed in 1990 to bring forth the best of indias produce and become the most preferred supply chain partner for agri and aqua products in the domestic and international market abd contributes significantly in earning the maximum foreign exchange for the country. R choupal changed for singh in when the diversified conglomerate itc introduced an e choupal to his village. Itc s main motivation behind creating echoupal was to generate more sales in agriculture. It produces 23% of gdp, feeds a billion people, and employs 66% of the workforce. This initiative has enabled farmers from over 40, e choupal is an indiabased business initiative by itc limited that links rural farmers with internet access to inform and empower them, improving both the. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Itc s agri business division one of indias largest exporters of agricultural commodities has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Itc echoupal is a project undertaken by the itc to help the farmers in getting their share of the price which otherwise is eaten by the middlemen. The farmer and sanchalak are free to use the e choupal and develop new uses. The echoupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler. It is basically a computer with internet facility that allows users to access the e choupal website run by itc.
Corporate social responsibility in rural india case solution,itc e choupal. Inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that fosters sustainable and inclusive growth in india. The echoupal provided several economics benefits to itc as well as the customer. Itc e choupal pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers. On other occasions, failures have occurred when users download and install untested or.
Effects of e choupal itc limited has now established computers and internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their. An introduction, 1 stake holder analysis comparison of itc s supply chain of soya bean before e choupal initiative. To the uninitiated, an itc e choupal is an internet e choupzl in the home of a fellow villager. The problems encountered while setting up and managing these e choupals are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural india. Itc echoupal analysis market economics agriculture scribd. An echoupal external website that opens in a new window is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure. The itc e choupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. How itc echoupal connects corporate giants, farmers. Over the past few years itcibd has created an itenabled rural channel called echoupal.
What was itc s motivation for creating the echoupal. Itc echoupal rural indias largest internetbased intervention. I tend to focus on the state of rural development through ict by way of examining itc e choupal. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for itc. A free powerpoint ppt presentation displayed as a flash slide show on id. The international business division ibd, which was the agricultural division of itc, was lagging behind other divisions tobacco, retail, etc. Ppt echoupal powerpoint presentation free to download. Kishore singh, echoupal farmer, narsinghkheda village, sehore district, madhya pradesh the echoupal is an important component of itcs multidimensional integrated rural development program that has evolved from its deep understanding of the challenges and opportunities inherent in the farm sector. Itc echoupal ppt final free download as powerpoint presentation. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the e choupal. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. Itc echoupal free download as powerpoint presentation.
Corporate social responsibility in rural india case study solution, set against the backdrop of underserved, over exploited rural india, this case highlights the use of technology by the indian conglomerate itc transformed. The itf do not pay for the information and knowledge they get from e choupals. This initiative has enabled farmers from over 40,000 villages to make better choices and offered insights on better farm practices. The e choupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. Kishore singh, e choupal farmer, narsinghkheda village, sehore district, madhya pradesh the e choupal is an important component of itc s multidimensional integrated rural development program that has evolved from its deep understanding of the challenges and opportunities inherent in the farm sector. They also have very limited access to information and education on farming techniques. This networking with the farming community has enabled itc to build a highly cost effective procurement system.
The programme is a 360degree intervention that enables comprehensive development of the rural ecosystem through information. Download as pptx, pdf, txt or read online from scribd. Thereby it significantly cyoupal transaction costs. Professor prestige institute of management and research, indore throughout the latter half of the twentieth century, the introduction of information technology exerted a profound influence on the business landscape.